Posts Tagged 'UK'



Britain stuck in a tech time warp?

BVAResearch released today by the British Video Association (BVA) has suggested that the average British living room is stuck in 1992, often featuring an array of outdated technology including VHS recorders and cassette players.

The study of over 2,000 Brits revealed that while seven per cent of households are equipped with the latest consumer technology, including Blu-ray Disc players, almost half still own a VHS player that hasn’t been used in at least six months. In total, Britain is sitting on a huge 130,000 tonnes of redundant technology.

Gadget expert Nikki Moore said: “It’s clear that Brits are a nation of hoarders, reluctant to embrace change. We all too often stick to what we know as it’s safe but as a result we end up missing out. On the one hand 11 million homes have high definition TVs yet with nearly half of the nation reluctant to ditch their VHS players people are not getting the most out of their machine and potentially downgrading their movie experience by not having a Blu-ray Disc player. The reality is that new technology has never been easier to use or more affordable. As many families prioritise value in their Christmas shopping this year, gifts like a Blu-ray Disc player, which start at less than £100, are the perfect present for the whole family.”

Simon Heller from the BVA added: “While we may consider ourselves technophiles, nostalgia and fear of the unknown mean many UK homes resemble shrines to the 1990s. With more and more of us choosing to stay in at the moment, it seems that Brits are compromising their movie experience rather than enhancing it. If you really want to bring the cinema home you need to watch movies on Blu-ray Disc, which gives you an unprecedented High Definition movie experience, with five times great picture clarity and superior sound.”

Further details on the study and its findings can be read here.

UK BD sales continue to rise despite recession

Figures released by the British Video Association and the Official Charts Company have revealed that demand for Blu-ray Discs in the UK is growing, with sales at the half-year mark up 231% over the same period in 2008.

Hannah Conduct, Marketing Manager at the BVA, said:

“The continuing success of Blu-ray is testament to the growth of consumer confidence in the high definition format. There are now almost 1500 Blu-ray releases in the market covering a breadth of titles. Seeing is believing with Blu-ray and the figures show that once consumers have experienced the format, they continue to spend their money on the product.”


Blu-ray Disc Reporter


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