Posts Tagged 'Snow White'

What are you waiting for? New UK Blu-ray Disc TV Advertising campaign makes debut

The British Video Association today announced that for the first time Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures UK, Walt Disney Studios Home Entertainment UK and Warner Home Video have come together to produce an advertising campaign dedicated specifically to promote the Blu-ray Disc format.

Created to raise awareness and excitement, the Blu-ray “What are you waiting for?” commercial features footage from some of the season’s most anticipated new Blu-ray Disc releases – Terminator Salvation, Ice Age 3, Inglourious Basterds, Snow White and Harry Potter and the Half Blood Prince – and will be seen by 40 million UK consumers in the run up to Christmas.

The advert, which forms part of a bigger campaign, including a re-launch of the Blu-ray website thisisbluray.co.uk, will run across all major television channels throughout December.

Further details can be read here.

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Prague Film Festival boosts Czech awareness of Blu-ray Disc

Audience at BD-live

Following the success of the Milan event, the Blu-ray Disc Association arrived in Prague on the 14th October for the next BD film festival.

Designed to increase awareness of the BD format in the Czech Republic, the festival was hosted by Pavel Borowiec, Chairman of the Czech BD forum and Niels Leibbrandt, Chairman of the EU BDA Promotions Committee. On the first day, press interviews were followed by an exclusive pre-release screening of Snow White & The Seven Dwarfs (the first Disney BD to be released in the region).

ExhibitThe following day, over 120 attendees made up of studio representatives, retailers and the press listened to presentations on Blu-ray Disc’s current market position, Czech distribution strategy and BD-Live. BD titles including Terminator Salvation, Mission Impossible 3, X-Men, Gladiator and Angels & Demons were also used to demonstrate Dolby TrueHD, BD-Live and the benefits of HD projection. You can view the festival’s programme here.

Idnes.cz, one of the most popular Czech online publications, attended the festival and wrote up a comprehensive interview with Niels on all aspects of Blu-ray Disc. Further coverage of the festival is expected in other print media before the end of the year.

Pavel presentsReg Desk

All I want for Christmas is…

Blu Christmas

With the festive season fast approaching the Blu-ray Disc Association has compiled a list of some of the hottest Blu-ray Discs this Christmas.

In its recent report, Futuresource predicted European sales of Blu-ray Discs would reach 31m by the end of 2009. Blu-ray movies are an ideal stocking filler and with the selection of releases available, Christmas shoppers across Europe can be sure to find something to suit everyone. Our recommendations include films that can be enjoyed by the whole family as well as titles to keep the man or woman in your life entertained over the festive period.

Best Sellers
Star Trek (Paramount)
Bruno (Universal)
Ice Age 3: Dawn of the Dinosaurs (Fox)
Angels & Demons (Sony)
The Curious Case of Benjamin Button (WB)

Best for Men
Fight Club: 10th Anniversary Edition (Fox)
Transformers Revenge of the Fallen (Paramount)
Terminator Salvation (Sony)
Inglourious Basterds (Universal)
The Hangover (WB)

Best for Women
Dirty Dancing (Lionsgate)
The Edge of Love (Lionsgate)
The Proposal (Disney)
Revolutionary Road (Paramount)
Ghost (Paramount)

Best for the Family
Night at the Museum 2 (Fox)
Harry Potter and the Half Blood Prince (WB)
Snow White (Disney)
Ghostbusters (Sony)
Mamma Mia (Universal)

If you need any more information on these titles, or other new releases hitting stores before Christmas, then do get in touch with us in the comments or via email.


Blu-ray Disc Reporter

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