Posts Tagged 'Simon Heller'

BVA research gives thumbs-up to multi-format packaging

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Research from the British Video Association (BVA) looking at how best to communicate to consumers what is included in multiformat Blu-ray Disc packages has been published this week.

With some Blu-ray products now also including a DVD and/or digital copy, the BVA asked over 1,500 consumers which packaging best communicated what was in the pack as well as generating purchase interest.

The ‘Double Play’ and ‘Triple Play’ definitions, already being used on some releases, were found to perform best, in terms of both consumer understanding and expressing value for money. Simon Heller, Blu-ray Partners Campaign Director at the British Video Association, said: “The consumer needs to have utmost clarity when making a purchase and the BVA’s findings will help distributors to produce the most effective packaging as part of the marketing mix”.

The BVA aims to promote the Double Play / Triple Play packaging formula as an industry standard over the coming months, so expect to see a lot more of them in 2011.

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Blu-ray Players named ‘Top Gadget’ for Christmas 2010

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The Gadget Show’s Jon Bentley has named Blu-ray players as his top gadget for Christmas 2010. Teaming up with the British Video Association (BVA), Jon hopes to help shoppers avoid any chance of a festive faux-pas by selecting the hottest gadget hits and misses for 2010.

On a mission to help consumers choose great gifts, the BVA asked 2,000 Brits what topped their most unwanted list. A little unorthodox you might think, but with more than a third of us (34%) set to buy loved ones a gadget this year, surely its advice worth listening to?

Electric shavers, Foot spas, Coffee Machines and Candy-Floss makers were revealed as some of the offerings most despised. Jon’s gadget shopping advice, “Purchase something that’s likely to be satisfying rather than just a gimmick, such as a console that enables you to play Blu-ray Discs and DVDs as well as games or an internet-enabled mobile phone.”

Simon Heller, a spokesman for the BVA, said: “Many of the gadget gaffs cited in our study are gifts that have a lot of novelty appeal, but perhaps a limited shelf life. A Candy-Floss maker is great for beating those Boxing Day blues, but a games console or 3D Blu-ray player are future-proof. They’re gifts you’ll go back to all year round.”

For more information and to view all Jon’s choices visit: Bva.org


Blu-ray Disc Reporter

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