Posts Tagged 'sales'

US sales indicate Blu-ray 3D success

Blu-ray 3D Logo

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If the US sales figures of 3D TVs and 3D Blu-ray Disc players are anything to go by, the future of 3D home entertainment looks promising.

According to The NPD Group, sales have topped $55 million dollars since the first 3D-enabled products were launched in February.

“3D TV and Blu-ray players are seeing steady growth even as major product line launches are slated for the coming months,” said Ross Rubin, executive director of industry analysis at NPD. As more consumers adopt 3D, the industry can help foster a 3D ecosystem similar to that of HD.”

To see the full press release on this story, click here.

Avatar smashes another record

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The Avatar juggernaut rumbles on with confirmation from Twentieth Century Fox Home Entertainment (TCFHE) that the film has become the biggest selling Blu-ray title ever in the UK.

In the two weeks since launch, 505,057 copies of Avatar on Blu-ray Disc have been sold – beating the all-time Blu-ray Disc record of 490,633 held by The Dark Knight and breaking the half a million milestone.

“Blu-ray is the ultimate way for fans to enjoy Avatar at home and experience Pandora in all its awe-inspiring clarity in high definition” commented Steven Leighton, SVP Northern Europe and Asia Pacific for TCFHE.  “It’s no surprise that viewers are choosing to own Avatar on Blu-ray and with 22.2% of our overall sales to date this clearly demonstrates that UK consumers are embracing Blu-ray as the format of choice.”

HeyUGuys has the full press release.

Record breaking Avatar boosts UK Blu-ray Sales

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Last week we reported on the record-breaking launch of Avatar in the US and other territories. This success has been mirrored in the UK, where it sold 222,824 copies in one day and became the fastest selling Blu-ray Disc so far in the region.

This success was anticipated by supermarket giant Tesco, who kept 180 of its stores open until midnight to meet demand.

Speaking about the success, Tesco’s home movie buying manager Keith Metcalfe comments on the positive impact it has had on the Blu-ray industry overall:

“The release of Avatar is being seen by the industry as a historic moment in the development of the Blu-ray format – potentially the tipping point that many people have waited for to get their first Blu-ray player. We think it could replicate what happened when The Matrix was released on DVD in 1999, which was the point when many people bought their first DVD players.”

For the full story, click here.

Avatar Blu-ray sets sales records and wows reviewers

The Blu-ray Disc edition of Avatar, officially the most successful movie of all time, is finally hitting shelves across the world. Since its launch in the US and some other territories last week, it has become the fastest selling Blu-ray Disc of all time, beating The Dark Knight’s record to sell 2.7 million units in its first four days on sale. As it launches in the UK and other European markets, we take a look at what some of the first reviewers to get their hands on it had to say.

Any initial disappointment at the lack of additional content or 3D on this initial release has been blown away by the sheer quality of the audio visual experience. Director James Cameron stated previously that the decision to not include extra material meant that they could dedicate all available space on the Blu-ray Disc to recreating the film’s awesome visuals in the best possible way, and the decision looks to have paid off.

Ron Henriques from popular film news site Latino Review says “This 1080p presentation of Avatar is one of the best HD transfers I have ever seen,” and that “you can notice a lot more detail in the images than the original 3-D presentation in theatres.” HighDefDiscNews meanwhile gives it their perfect ‘5 Star Rating’ for video quality, while also noting that the THX Certified sound mix gives an “amazing audible performance that is well representing of the story’s sci-fi and ethereal nature.” Hollywood News puts it in less technical terms: “Wow. Really, wow. Just … unbelievable… to date, this is the best-looking Blu-ray transfer of a film I’ve seen, and man, it ain’t even close.”

Avatar is available to buy on Blu-ray Disc now in most European regions, with others to follow over the next two weeks. If you need a reminder of what to expect, here’s the trailer:

UK Blu-ray Disc sales rise again

New figures released by the British Video Association have shown strong year-on-year growth for Blu-ray Discs based on data for the first quarter of 2010.

The figures demonstrate the increasingly popularity of the BD format, which is currently driving growth across the home entertainment market. Sales of Blu-ray Discs are up 69.5% (up 50% in value) on the same period in 2009, reaching 2.7m units in the first three months of the year, taking the total number of Blu-ray Discs sold to 15.6m units since launch.

Hannah Conduct, Marketing Manager at the British Video Association, said:

“While it is extremely encouraging to see such strong growth in market volumes in the run up to Easter, the performance of Blu-ray is especially impressive. Growing sales show that the benefits of the format – higher picture quality, superior sound, and an ever-expanding range of titles – are better understood than ever before. The strong sales reflect consumer confidence in Blu-ray.”

The top three best selling Blu-ray titles of the quarter saw their Blu-ray performance average at 20% of the total disc sales with The Hurtlocker at 24% (Elevation Sales), Up at 17% (Walt Disney Studios Home Entertainment) and 2012 at 20% (Sony Pictures Home Entertainment).

The best selling Blu-ray Disc titles for Q1 2010 were as follows:

1. The Hurt Locker
2. Up
3. 2012
4. The Twilight Saga – New Moon
5. District 9
6. This Is It
7. Toy Story
8. The Taking Of Pelham 123
9. Inglourious Basterds
10. Toy Story 2

For more details, here’s the press release.

The Hurt Locker becomes Lions Gate’s fastest-selling Blu-ray title to date

Kathryn Bigelow’s critically acclaimed The Hurt Locker, nominated for nine Academy Awards and already the recipient of six BAFTA awards, has continued its phenomenal success by becoming Lions Gate Home Entertainment’s fastest selling title ever on Blu-ray Disc.

Since its release on BD and DVD in late December, The Hurt Locker has notched up total sales of 310,000 units, 85,000 of which are Blu-ray Disc sales. Marie-Claire Benson, Marketing Director, Lions Gate Home Entertainment, said: “We are thrilled with the current success of The Hurt Locker to date. We took the decision to continue to promote the title on account of all the nominations and awards it has been receiving. The combination of intense drama, critical acclaim and the exceptional coverage it is garnering, has translated into strong sales on both DVD and Blu-ray. We are particularly pleased with the Blu-ray results, which have accounted for at least 25% of total sales each week since release.”

In addition to its awards success, The Hurt Locker has been named in over 250 top ten lists for 2009 in the US and UK media and has been honoured at several film festivals. Directed by Kathryn Bigelow and written by Mark Boal, The Hurt Locker stars Jeremy Renner, Anthony Mackie, Brian Geraghty, Evangeline Lilly, Ralph Fiennes, David Morse and Guy Pearce.

For details on the special features available on the Hurt Locker Blu-ray, click here.

Q4 sales boost for Blu-ray

The Hollywood Reporter is reporting that US sales of Blu-ray Discs increased by 35% in the fourth quarter of 2009, compared to the same period in 2008.

Stats from the Digital Entertainment Group (DEG) show that 38.6 million Blu-ray Discs were shipped, with revenue from sales increasing by 70% and revenue from rentals rising by 48%.

Over the year as a whole, DEG found that total spending on Blu-ray Discs (sales and rentals) reached $1.5 billion.

Germany embraces Blu-ray

As was noted in last month’s Futuresource report, the German Blu-ray Disc market is among the strongest in Europe.

The Futuresource statistics have been backed up by market insight from the GfK Consumer Panel, which found that sales in the first three quarters were quadruple that of the same period in 2008. Part of that growth can be attributed to the wide range of BD players (now over 150 models) on the market.

With the Christmas period now underway, sales are predicted to rise further as retailers continue to push the format and prices of both players and discs fall. Festive promotions, including ones like this from supermarket chain ALDI, are increasingly offering Profile 2.0 players at prices close to €100, with many discs available for less than €15.

With HD TV broadcasts also set to increase in Germany in 2010, the success of high definition in the country looks assured.

Thanksgiving brings US BD boost

Although this is the BDA’s European blog, recent sales figures from the US warrant some attention.

The Friday following Thanksgiving, known as ‘Black Friday’ in the US, is traditionally one of the biggest shopping days of the year. Retailers across the country open early and often offer great value deals to mark the start of the Christmas shopping season.

This year, Blu-ray has been one of the Black Friday success stories, with media outlets including The Washington Post and PC World reporting a massive surge in sales. According to Home Media Research, revenue from sales of Blu-ray Discs for the week ending November 29 was $69.06 million – a huge increase of 224 percent over the same period in 2008.

With more and more BD players entering the US market priced around the $100 mark, and prices of discs also falling, the future looks bright for the format.

Second Futuresource report shows growing momentum for Blu-ray Disc

A new report on the European market for Blu-ray Discs and players has been issued by Futuresource.

In the second quarterly report (details on the first can be found here), Futuresource found that overall sales performance of both players and discs remains in line with expectations. Player sales are running close to three times 2008’s figure, and are expected to hit nearly three quarters of a million units by the end of the year.

The German BD market has shown particular strength as consumers embrace the platform faster than was anticipated. Sales of Blu-ray Discs in Germany are currently 3.7 times the level achieved in 2008. This growth is even faster than the other best performing European regions – such as the UK, where disc sales are three times greater than last year.

The report also looks at adoption of BD-Live. It found that Profile 2.0 models accounted for over half of all European BD player sales in the period from January to June. This share is expected to rise to 80% for the second half of the year. The report quotes impressive usage figures from Sony Pictures Home Entertainment, who have had more than 6 million BD-Live users in total, and more than 100,000 weekly visitors to its BD-Live sites.

“We’re delighted to see Blu-ray Disc continue to meet or exceed expectations across Europe,” said Niels Leibbrandt, chairman of the BDA’s EU promotion committee. “These figures show that as awareness of the platform increases, more and more people across Europe are beginning to enjoy the unrivalled home entertainment experience BD provides. The figures put us in a strong position as the all-important Christmas period approaches and we move into 2010.”


Blu-ray Disc Reporter


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