Posts Tagged 'sales record'

Avatar smashes another record

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The Avatar juggernaut rumbles on with confirmation from Twentieth Century Fox Home Entertainment (TCFHE) that the film has become the biggest selling Blu-ray title ever in the UK.

In the two weeks since launch, 505,057 copies of Avatar on Blu-ray Disc have been sold – beating the all-time Blu-ray Disc record of 490,633 held by The Dark Knight and breaking the half a million milestone.

“Blu-ray is the ultimate way for fans to enjoy Avatar at home and experience Pandora in all its awe-inspiring clarity in high definition” commented Steven Leighton, SVP Northern Europe and Asia Pacific for TCFHE.  “It’s no surprise that viewers are choosing to own Avatar on Blu-ray and with 22.2% of our overall sales to date this clearly demonstrates that UK consumers are embracing Blu-ray as the format of choice.”

HeyUGuys has the full press release.

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Record breaking Avatar boosts UK Blu-ray Sales

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Last week we reported on the record-breaking launch of Avatar in the US and other territories. This success has been mirrored in the UK, where it sold 222,824 copies in one day and became the fastest selling Blu-ray Disc so far in the region.

This success was anticipated by supermarket giant Tesco, who kept 180 of its stores open until midnight to meet demand.

Speaking about the success, Tesco’s home movie buying manager Keith Metcalfe comments on the positive impact it has had on the Blu-ray industry overall:

“The release of Avatar is being seen by the industry as a historic moment in the development of the Blu-ray format – potentially the tipping point that many people have waited for to get their first Blu-ray player. We think it could replicate what happened when The Matrix was released on DVD in 1999, which was the point when many people bought their first DVD players.”

For the full story, click here.


Blu-ray Disc Reporter

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