Posts Tagged 'Film Festivals'

Blu-ray Disc Film Festival arrives in Belgium

Following successful events in Milan and Prague, the Blu-ray Disc film festival arrived in Brussels on October 28th for a series of presentations and briefings with media from the region.

Flemish and Walloon journalists alike were in attendance, including national daily newspapers Het Laatste Nieuws, De Morgan and De Tijd, as well as a broad range of technology and lifestyle magazines such as DVD Bizz, Gentleman, Femmes d’Aujourdhui and Playstation Magazine.

The day’s programme opened with a screening of a new demonstration video outlining the key benefits, features and upcoming attractions on the Blu-ray Disc platform, followed by presentations from the Benelux Blu-ray Disc promotion group and analyst GfK Belgium on the current success and future outlook for the local BD market. Next was a presentation from Niels Leibbrandt, chairman of the BDA’s European Promotions Committee, about international developments in the world of BD. Journalists were then treated to dinner before leaving with a new BD player and selection of discs.

Coverage of the festival has appeared in several national dailies and is expected in other attending publications in the following weeks.

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Prague Film Festival boosts Czech awareness of Blu-ray Disc

Audience at BD-live

Following the success of the Milan event, the Blu-ray Disc Association arrived in Prague on the 14th October for the next BD film festival.

Designed to increase awareness of the BD format in the Czech Republic, the festival was hosted by Pavel Borowiec, Chairman of the Czech BD forum and Niels Leibbrandt, Chairman of the EU BDA Promotions Committee. On the first day, press interviews were followed by an exclusive pre-release screening of Snow White & The Seven Dwarfs (the first Disney BD to be released in the region).

ExhibitThe following day, over 120 attendees made up of studio representatives, retailers and the press listened to presentations on Blu-ray Disc’s current market position, Czech distribution strategy and BD-Live. BD titles including Terminator Salvation, Mission Impossible 3, X-Men, Gladiator and Angels & Demons were also used to demonstrate Dolby TrueHD, BD-Live and the benefits of HD projection. You can view the festival’s programme here.

Idnes.cz, one of the most popular Czech online publications, attended the festival and wrote up a comprehensive interview with Niels on all aspects of Blu-ray Disc. Further coverage of the festival is expected in other print media before the end of the year.

Pavel presentsReg Desk

Blu-ray Disc Film Festival wows Milan

Popcorn PopcornLast  month the Blu-ray Disc Association arrived in Milan for its Italian film festival. The event was a huge success, attracting over 50 journalists and 1,000 members of the public over four days.

Hosted by Stefano Scauri, President of the Italian Blu-ray Disc promotion group, the festival featured an impressive walled display of HDTVs and BD players, each screening a variety of BD content with product experts on hand to answer questions.

REceptionistsJournalists attending the festival’s press day included representatives from CNBC TV, Repubblica.it and Corriere Magazine. They were treated to screenings of several Blu-ray Discs, including Angels & Demons and The Bourne Supremacy, and interviews with Stefano and the rest of the Italian promotions team.

As a result the festival enjoyed widespread media coverage – including articles in Repubblica.it and Corriere.it, and video coverage on Condé Nast website MenStyle.it.

TV Interview

BD Film Festivals in October

Following last month’s Deauville Festival in France, here are details of similar Blu-ray Disc events happening in other European territories this month.

Milan
A BD film festival in Milan is taking place at the Cinema Apollo from the 7th – 10th October. The first day is reserved for press, with the following three days open to the public.

Media attending the festival will be able to attend the first ever Blu-ray Disc screening of Disney Pixar’s Up, hear the latest statistical data for the Italian region, review the BD promotional group’s local activity and discuss future developments for the format, including 3D.

Prague
A three-day BD festival is taking place from the 15th – 17th October at the Village Cinema, Angelo Hotel and Andel Hotel in central Prague.

Timed to coincide with the ‘Home Cinema Prague’ exhibition, which attracts a high volume of press attendees, the festival will include two themed afternoons (‘HD – the future of home entertainment’ on the 15th and ‘BD – the new quality of surround sound’ on the 16th), exclusive BD screenings and opportunities for one-to-one briefings with local Blu-ray Disc spokespeople.

Brussels
Two BD press workshops will take place at the Event Lounge in Brussels on the 29th October. The first will cater for Flemish speaking press and the second for Walloon speakers.

As Belgian consumers strive to get the maximum out of their HDTVs, the Blu-ray Disc format is growing in popularity. The events will highlight to the media BD’s success in the region, breaking through into what has traditionally been a tough market.

Details on other BD events happening later in the year will appear here over the next few weeks.

Blu-ray Disc press summit at the ‘35th Festival Du Cinéma Américain’ in Deauville

On 10th September, Blu-ray Partners France, the national Blu-ray Disc promotion group held its Blu-ray Disc press summit at the Deauville American Film Festival. The event was the first in a series of BD Film Festivals organised across Europe, which are also due to take place in Milan, Prague, Stockholm and Brussels during the Autumn.

A two-hour press briefing was attended by over 40 senior media contacts and BD Partner France members. The event was opened by Jean-Pierre Jeunet, chairman of this year’s festival jury and director of films such as Amelie Poulain, Delicatessen and Alien Resurrection.

Arnaud Brunet, general Secretary of Blu-ray Partners France, presented the latest market developments, which include an increase of over 300% in Blu-ray movie sales. Of the top 25 performing movies in France, Blu-ray titles now enjoy an average market share of 14% compared to DVD. You can view his presentation here.

Daniel-Georges Levi, President of Walt Disney Studios Home Entertainment France and President Blu-ray Partners France, commented: “I am excited by the accelerating market acceptance of the Blu-ray format in France and expect Blu-ray to be one of the most sought after gifts during this year’s Christmas season.”

The press summit included a visit to the specially designed Blu-ray booth, where BD experts were on hand to demonstrate and discuss the latest players and discs. The evening concluded with a walk down the red carpet, a ceremony in tribute to actress Robin Wright-Penn and a premiere screening of her latest film.

The event was an excellent opportunity to get an inside view of the Blu-ray Disc market, and feedback from the press that attended was very positive.

The dates of the upcoming Blu-ray Disc Film Festivals are:

  • 7-10th October:  Milan, Italy
  • 15-17th October:  Prague, Czech
  • 29 October:  Brussels, Belgium
  • 19-20th November:  Stockholm, Sweden
  • 24-25th November: Copenhagen, Denmark
  • 24-25th November: Oslo, Norway

Please contact bda@brands2life.com to receive more information on how to register for these national press events.

Here are a few photos taken at the Deauville event:


Blu-ray Disc Reporter


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