Posts Tagged 'British Video Association'

Blu-ray Players named ‘Top Gadget’ for Christmas 2010

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The Gadget Show’s Jon Bentley has named Blu-ray players as his top gadget for Christmas 2010. Teaming up with the British Video Association (BVA), Jon hopes to help shoppers avoid any chance of a festive faux-pas by selecting the hottest gadget hits and misses for 2010.

On a mission to help consumers choose great gifts, the BVA asked 2,000 Brits what topped their most unwanted list. A little unorthodox you might think, but with more than a third of us (34%) set to buy loved ones a gadget this year, surely its advice worth listening to?

Electric shavers, Foot spas, Coffee Machines and Candy-Floss makers were revealed as some of the offerings most despised. Jon’s gadget shopping advice, “Purchase something that’s likely to be satisfying rather than just a gimmick, such as a console that enables you to play Blu-ray Discs and DVDs as well as games or an internet-enabled mobile phone.”

Simon Heller, a spokesman for the BVA, said: “Many of the gadget gaffs cited in our study are gifts that have a lot of novelty appeal, but perhaps a limited shelf life. A Candy-Floss maker is great for beating those Boxing Day blues, but a games console or 3D Blu-ray player are future-proof. They’re gifts you’ll go back to all year round.”

For more information and to view all Jon’s choices visit: Bva.org

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Are you turning to Blu-ray to beat the winter blues?

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Recent research by the British Video Association (BVA) has revealed that more of us prefer a night in with our technology than a night out on the town with our mates.

The online YouGov survey of more than 2000 respondents showed that half of those asked have invested in home entertainment technology for their living room in the last 2 years, with 10% of these splashing their cash on Blu-ray players.

A whopping 73% of us now spend between one and six hours a day staying in to enjoy home entertainment. Also, more than one in four of us (26%) say enjoying home entertainment is one of the most important ways we now socialise with our loved ones.

Lavinia Carey, Director General of the British Video Association, said: “Improvements in home entertainment technology over the last few years have increased the appeal of that cinema experience in our own living rooms. With the World Cup earlier this year also giving HDTV a big boost, we expect to see more people than ever staying at home to enjoy HD, 3D and Blu-ray as a way to beat the winter blues.”

What are you waiting for? New UK Blu-ray Disc TV Advertising campaign makes debut

The British Video Association today announced that for the first time Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures UK, Walt Disney Studios Home Entertainment UK and Warner Home Video have come together to produce an advertising campaign dedicated specifically to promote the Blu-ray Disc format.

Created to raise awareness and excitement, the Blu-ray “What are you waiting for?” commercial features footage from some of the season’s most anticipated new Blu-ray Disc releases – Terminator Salvation, Ice Age 3, Inglourious Basterds, Snow White and Harry Potter and the Half Blood Prince – and will be seen by 40 million UK consumers in the run up to Christmas.

The advert, which forms part of a bigger campaign, including a re-launch of the Blu-ray website thisisbluray.co.uk, will run across all major television channels throughout December.

Further details can be read here.


Blu-ray Disc Reporter

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