Posts Tagged 'Benelux'

Benelux tour shows consumers that without Blu-ray, HDTVs are just TVs

Over half of households in the Benelux region now own high-definition televisions, but many still only use them to watch standard definition content. To really show consumers the true potential of their HDTVs, the Blu-ray Disc Association is going on a tour of shopping malls throughout the region.

The tour will let the public have hands-on time with the latest BD players and discs, experiencing films in the way originally intended by the film-makers.

The tour is making the following stops before the end of the year – if you’re in the area why not come along and see what Blu-ray Discs have to offer?

  • Amsterdam, Kalvertoren shopping mall: Friday 23 and Saturday 24 October
  • Utrecht, Hoog Catherijne shopping mall, Friday 30 and Saturday 31 October
  • Luik, Les Galeries St. Lambert shopping mall: Friday 6 and Saturday 7 November
  • Brussels, City 2 shopping mall: Friday 13 and Saturday 14 November
  • Amstelveen, Amstelveen shopping mall, Friday 20 and Saturday 21 November
  • Rotterdam, Zuidplein shopping mall, Friday 27 and 28 November
  • St. Niklaas, Waasland shopping mall: Friday 4 and Saturday 5 December
  • Antwerp, Stadsfeestzaal shopping mall: Friday 11 and Saturday 12 December

BD Film Festivals in October

Following last month’s Deauville Festival in France, here are details of similar Blu-ray Disc events happening in other European territories this month.

A BD film festival in Milan is taking place at the Cinema Apollo from the 7th – 10th October. The first day is reserved for press, with the following three days open to the public.

Media attending the festival will be able to attend the first ever Blu-ray Disc screening of Disney Pixar’s Up, hear the latest statistical data for the Italian region, review the BD promotional group’s local activity and discuss future developments for the format, including 3D.

A three-day BD festival is taking place from the 15th – 17th October at the Village Cinema, Angelo Hotel and Andel Hotel in central Prague.

Timed to coincide with the ‘Home Cinema Prague’ exhibition, which attracts a high volume of press attendees, the festival will include two themed afternoons (‘HD – the future of home entertainment’ on the 15th and ‘BD – the new quality of surround sound’ on the 16th), exclusive BD screenings and opportunities for one-to-one briefings with local Blu-ray Disc spokespeople.

Two BD press workshops will take place at the Event Lounge in Brussels on the 29th October. The first will cater for Flemish speaking press and the second for Walloon speakers.

As Belgian consumers strive to get the maximum out of their HDTVs, the Blu-ray Disc format is growing in popularity. The events will highlight to the media BD’s success in the region, breaking through into what has traditionally been a tough market.

Details on other BD events happening later in the year will appear here over the next few weeks.

Blu-ray boom in Benelux

The recession may spell bad news for the global economy, but there are positive signs for the home entertainment industry.

Statistics released by international market research company GfK reveal that sales of Blu-ray Disc players in the Benelux region since the start of 2009 are five times higher than the same period in 2008. In addition, more than €10.4 million has been spent on Blu-ray Discs since the start of the year as more people choose to stay at home for entertainment rather than go out.

With half of all households in the region owning a HDTV and more than 750,000 having a BD player, the future for high definition entertainment looks bright.

Blu-ray Disc Reporter

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