Archive for the 'Marketing' Category

Philips unveils new Blu-ray players

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Philips has showcased its latest range of Blu-ray players – the ‘7000’, ‘5000’ and ‘3000’ series players, alongside a new portable model.

The ‘7000’ and ‘5000’ series models are both 3D ready, with the 7000 also offering upscaling thanks to Philips’ ‘Cinema Perfect HD engine’. The ‘3000’ series is designed as an entry-level player. For those on the move, the portable option (pictured) accommodates a 1080p, 9 inch 16:9 LCD screen, perfect for delivering the full Blu-ray experience.

The ‘7000’ and ‘5000’ series systems also both feature the new ‘Philips Smart TV’ technology, which enables users to stream content from their smart phones, laptops or tablets and also access the internet via the unit.

For more info visit Techradar.

Attention Android users, Blu-ray is coming your way

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If you own a smartphone, tablet device, e-reader or anything else with Android technology then you might be interested to know that it won’t be long until you can watch your Blu-ray titles on it.

20th Century Fox’s upcoming Blu-ray Disc release of blockbuster Unstoppable is the first to come with functionality that will let consumers watch the movie on the go using their Android device. The studio plans to include the technology in all its major releases this year.

Simon Swart of Twentieth Century Fox Home Entertainment said, “For the first time ever, our customers can now access their Blu-ray titles on their Android devices with the Blu-ray Digital Copy at no additional charge, anytime, anywhere!”

Users can copy the movie to their Android devices using BD Live and the PocketBlu Android application, which is available as a free download from the Android Market app store. To enjoy the benefits they will need their Blu-ray Disc, a wi-fi connected Blu-ray player and an Android device running version 1.6 or higher. They will also be able to copy extras like interviews and the Director’s commentary along with the full movie.

IT Pro Portal has more information.

Plextor announces new Blu-ray drive

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Japanese manufacturer Plextor is preparing to release its new Blu-ray burner, into the UK market next month.

The new ultra-fast external PX-LB950UE Blu-ray burner comes complete with 12x writing speed as well as USB 3.0 interface.

For those without USB 3.0 ports, the Plextor Blu-ray burner can also connect via eSata as well.

The Plextor PX-LB950UE will be available in March at a cost of £179. Idealo.co.uk has more information here.

Denon announces Blu-ray player

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Denon has revealed details of its latest Blu-ray player – the DBP-2012UD.

Synonymous with quality, Denon pitches the player as part of their ‘mid range’, but it does seem more reminiscent of a high end machine.

The 2012UD uses the same structural and electrical design as the higher priced DBP-4010UD and DVD-A1UD models and offers “outstanding sound and picture quality plus maximum connectivity”.

It has DLNA compatibility on board, USB input ports (for formats including MP3, WMA and DivX) and can playback DVDs and CDs, as well as 3D Blu-rays.

The model has separate audio and video circuits, “to achieve superior audio and video quality”, and has Anchor Bay Technologies VRS, a high-bit video processor that plays Blu-rays “to perfection”.

Priced at £749.99, the Denon DBP-2012UD will be available, in black or silver, from March.

For more information on this player please check out Pocket-lint’s article here.

CES Round-up – Part two

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Welcome back to this week’s second slot dedicated to the latest Blu-ray offerings from the 2011 Consumer Electronics Show.

Panasonic

Panasonic showcased a range of Blu-ray players this year, the pinnacle of which was an impressive 3D Blu-ray player, the DMP-BDT210, which went onto win not one but two CES awards for innovation in design and engineering. Its ground-breaking features include a 2D-to-3D up-conversion which can convert 2D images from DVDs and Blu-ray discs into 3D. For information on all the features visit Panasonic.com

Alongside this, Panasonic and Skype announced a partnership to offer Skype’s video-calling facilities on Panasonic’s new Blu-ray players.

For more information visit Lcdtv.net.

LG

LG Electronics introduced its 2011 line-up of Network Blu-ray players, and leading the way was its BD690 model. A 3D-capable player with LG SmartTV and an integrated 250-gigabyte (GB) hard drive, it promises to provide consumers with a simple-to-use interface and access to thousands of movies, customisable apps and videos at the touch of a button.

With Wi-Fi becoming less of a premium feature on Blu-ray players, LG also unveiled its BD640 and BD630 Blu-ray players, offering entry-level functions for buyers on a tighter budget.

For details of all LG’s models visit Cnet.com.

Philips

Philips announced on-demand Web content and Internet apps will be available on its 2011 Blu-ray players and home theater systems. All devices will allow access to services like Netflix, Facebook, and Twitter, and its new 3D models, the BDP7506 and BDP5506, will also feature touch-screen controls.

Philips also announced the launch of a dual screen portable Blu-ray player for those who want to enjoy BD’s from the comfort of their car. The PB9011 features two nine-inch 16:9 widescreens, 1080p playback and the ability to output to a TV when you’re not in the car.

For more info visit Pocket-lint.com.

We’ll be sure to bring you further news regarding all these new devices throughout the year so stay tuned for more details.

Blu-ray Emmy® Winners Honoured at CES 2011

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Back in November we brought you fantastic news that the Panasonic Corporation, Royal Philips Electronics, Sony Corporation and TDK Corporation were soon to be presented with an Emmy® Award on behalf of the National Academy of Television Arts and Sciences (NATAS).

The 2011 Consumer Electronics Show in Las Vegas hosted an exclusive ceremony and each of the aforementioned manufacturers was individually honoured with this prestigious accolade for their outstanding work on development of the Blu-ray Disc format.

‘Winning an Emmy is a real milestone,’ said Wiebo Vaartjes, General Manager of the Philips Audio Video Multimedia Business Group, who picked up the award on their behalf. ‘It’s nice to see the efforts not only of Philips, but of so many other companies who contributed to the development of the format also rewarded. All of these combined industry efforts have allowed us to offer consumers a real breakthrough in picture and sound quality.’

Development of Blu-ray Disc technology started in 1997, with the first prototypes from Panasonic, Philips and Sony being unveiled in 2000. The Blu-ray project was formally announced in 2002, and the Blu-ray Disc Association founded in 2004. Now, over six years later, over 1.4 billion Blu-ray pre-recorded discs, 188 million Blu-ray recordable/rewritable discs, 50 million Blu-ray players, 41 million PlayStation 3s and 25 million Blu-ray PC optical units have been produced.

Visit Philips.com for more information

Blu-ray shines in Germany

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New figures from the German division of GfK have shown that Blu-ray has had another successful year in the region.

According to Gfk, every tenth disc sold in Germany in the first half of 2010 was a Blu-ray Disc. Compared to the same period in 2009, this represents year-on-year growth of 127%.

3D home entertainment has also taken off since being the main attraction at this year’s IFA exhibition. 53,000 3DTVs were sold in Germany by the end of September, with GfK forecasting total sales of 150,000 by the end of the year. The market is expected to grow further in 2011 as more Blu-ray 3D movies become available.

“We expect to achieve double-digit million sales by the end of this year, doubling the 6.2 million BDs sold in 2009. We also expect sales of standalone BD players to be greater than one million,” said Kai Uwe Marner, chairman of the Blu-ray Group Germany. “It will be very exciting to see how the market will further grow next year, especially in regard to Blu-ray 3D.”

The German language press release can be read here.

BVA research gives thumbs-up to multi-format packaging

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Research from the British Video Association (BVA) looking at how best to communicate to consumers what is included in multiformat Blu-ray Disc packages has been published this week.

With some Blu-ray products now also including a DVD and/or digital copy, the BVA asked over 1,500 consumers which packaging best communicated what was in the pack as well as generating purchase interest.

The ‘Double Play’ and ‘Triple Play’ definitions, already being used on some releases, were found to perform best, in terms of both consumer understanding and expressing value for money. Simon Heller, Blu-ray Partners Campaign Director at the British Video Association, said: “The consumer needs to have utmost clarity when making a purchase and the BVA’s findings will help distributors to produce the most effective packaging as part of the marketing mix”.

The BVA aims to promote the Double Play / Triple Play packaging formula as an industry standard over the coming months, so expect to see a lot more of them in 2011.

Sweden’s Blu-ray Forum launches BD3D retailer certification scheme

Last year we brought you news that Sweden’s Blu-ray Forum and HDTV Forum had teamed up with electronics association ‘Elekronick Branschen’ to create an education programme for retailers on all aspects of Blu-ray. With the aim of training staff to a high level of knowledge on HD and Blu-ray Disc technology, the scheme has successfully certified 74% of stores in Sweden so far.

But it doesn’t stop there. Keen to keep in touch with the very latest advancements, the scheme is expanding to include a brand new section devoted to 3D Blu-ray Disc technology. Retailers that succeed in this new part of the certification programme receive the pictured badge and door sticker, so consumers know they can expect good service from knowledgeable staff.

Given a significant rise in the popularity of 3D in 2010, and with 3D BD players and offerings like ‘A Christmas Carol 3D’ and ‘Alice in Wonderland 3D’ hitting the shelves come Christmas, this is great news for retailers and consumers alike, and Swedish shoppers can be confident their questions on BD3D will be answered quickly and effectively.

On its completion in Sweden, the full programme will be rolled out in other Scandinavian countries, starting with Denmark. If you would like more information on the scheme, please contact the Blu-ray Forum.

Sony brings World Cup content to Blu-ray Disc players

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Football fans will be hard pushed to leave the sofa this summer with Sony adding FIFA World Cup content to its internet video service on Bravia TVs and Blu-ray Disc players. Previous World Cups can be re-lived with content including the top 20 tournament moments and profiles of legendary players.

Christian Brown, Senior Category Marketing Manager for Home Entertainment at Sony UK, said: “We can make some of the greatest football moments come to life in consumers’ living rooms across Europe at the touch of a button.”

The content will be hosted through the Bravia Internet Video service, which already broadcasts Demand Five, film channel Lovefilm and YouTube, as well as social networking site Facebook.

For more information on the service, click here for more details.


Blu-ray Disc Reporter


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