Blu-ray named among Best Technology Products of 2009 in Belgian awards

2009 Silver Best Product Award

Readers of Belgian publications PC Magazine and home entertainment magazine FWD have recognised Blu-ray Disc as one of last year’s best technology products.

After hundreds of product tests, the editors of the two magazines selected a shortlist of 10 technology products that would be put to the public vote. The products were judged on several criteria including innovation and user experience.

Almost 9,000 readers voted, with the final results giving LED TV the Gold Award for first place, with Blu-ray taking the Silver. You can read more at the Benelux Blu-ray promotions group here.

Blu-ray Disc Film Festival arrives in Belgium

Following successful events in Milan and Prague, the Blu-ray Disc film festival arrived in Brussels on October 28th for a series of presentations and briefings with media from the region.

Flemish and Walloon journalists alike were in attendance, including national daily newspapers Het Laatste Nieuws, De Morgan and De Tijd, as well as a broad range of technology and lifestyle magazines such as DVD Bizz, Gentleman, Femmes d’Aujourdhui and Playstation Magazine.

The day’s programme opened with a screening of a new demonstration video outlining the key benefits, features and upcoming attractions on the Blu-ray Disc platform, followed by presentations from the Benelux Blu-ray Disc promotion group and analyst GfK Belgium on the current success and future outlook for the local BD market. Next was a presentation from Niels Leibbrandt, chairman of the BDA’s European Promotions Committee, about international developments in the world of BD. Journalists were then treated to dinner before leaving with a new BD player and selection of discs.

Coverage of the festival has appeared in several national dailies and is expected in other attending publications in the following weeks.

Benelux tour shows consumers that without Blu-ray, HDTVs are just TVs

Over half of households in the Benelux region now own high-definition televisions, but many still only use them to watch standard definition content. To really show consumers the true potential of their HDTVs, the Blu-ray Disc Association is going on a tour of shopping malls throughout the region.

The tour will let the public have hands-on time with the latest BD players and discs, experiencing films in the way originally intended by the film-makers.

The tour is making the following stops before the end of the year – if you’re in the area why not come along and see what Blu-ray Discs have to offer?

  • Amsterdam, Kalvertoren shopping mall: Friday 23 and Saturday 24 October
  • Utrecht, Hoog Catherijne shopping mall, Friday 30 and Saturday 31 October
  • Luik, Les Galeries St. Lambert shopping mall: Friday 6 and Saturday 7 November
  • Brussels, City 2 shopping mall: Friday 13 and Saturday 14 November
  • Amstelveen, Amstelveen shopping mall, Friday 20 and Saturday 21 November
  • Rotterdam, Zuidplein shopping mall, Friday 27 and 28 November
  • St. Niklaas, Waasland shopping mall: Friday 4 and Saturday 5 December
  • Antwerp, Stadsfeestzaal shopping mall: Friday 11 and Saturday 12 December

Blu-ray boom in Benelux

The recession may spell bad news for the global economy, but there are positive signs for the home entertainment industry.

Statistics released by international market research company GfK reveal that sales of Blu-ray Disc players in the Benelux region since the start of 2009 are five times higher than the same period in 2008. In addition, more than €10.4 million has been spent on Blu-ray Discs since the start of the year as more people choose to stay at home for entertainment rather than go out.

With half of all households in the region owning a HDTV and more than 750,000 having a BD player, the future for high definition entertainment looks bright.


Blu-ray Disc Reporter


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