German Blu-ray boom set to continue in 2011

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2010 was a great year for German Blu-ray fans.

TV broadcasters switched to HD, the 3D home theatre revolution began, and Blu-ray Discs continued to surge forward, with new figures showing that 12 million Blu-ray Discs were sold last year – almost double the previous year’s figure.

The country is certainly embracing the advances in 3D home theatre too. German consumers bought 178,000 3D TVs from summer 2010 until the end of the year. This year that is set to increase as movies like Pirates of the Caribbean IV, Animals United and Gulliver’s Travels all make their Blu-ray 3D debut.

EITO (the European Information Technology Observatory) expects a record 9.8 million HD flat screen TVs to be sold in Germany this year, with many expected to opt for a 3D ready model when upgrading from their old set. 3D Blu-ray player sales are also set to grow. Last year half of the players were 3D-ready and this year that figure has already risen to 80%.

For more information on the German market, visit www.bluraydisc.de.

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