True Blood brings social media to Blu-ray Disc

True Blood Blu-ray Disc

[tweetmeme source= “blurayreporter” only_single=false] BD-Live functionality has come a long way since launch, with more and more discs taking advantage of the technology to add interactive features such as MovieIQ and Cinechat. But the latest social media capabilities on True Blood season 2, released on BD this week, have taken it to a whole new level.

Using BD-Live, viewers can link a True Blood live feed directly to their Facebook and Twitter accounts. Then, by uploading a picture, fans can literally ‘become one’ with the characters as they watch themselves morph into vampires when viewing episodes. Vampire alter-egos can be uploaded onto Facebook to share with, or, better still, scare friends! Favourite scenes can also be shared simply by pressing a button on the remote when a small icon appears on screen.

To get a feel for the True Blood live feed, Creativity Online is hosting a demo which can be viewed here.

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