BVA capitalises on HD World Cup fever with UK Blu-ray bundle

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The British Video Association (BVA) has announced a partnership between Universal Pictures, Walt Disney Studios Home Entertainment, Warner Home Video and Samsung that will see a promotional Blu-ray bundle hit UK stores ahead of the FIFA World Cup in South Africa.

With this year’s tournament the first to be televised in high definition, retailers are expecting a boost in demand for new HDTVs. The new bundle includes six blockbuster movies for all the family on Blu-ray Disc and a Blu-ray player, allowing consumers to kick start their collection at a fraction of the normal cost.

Blu-ray titles included in the bundle are Mamma Mia! and Bruno from Universal Pictures, Up and Toy Story from Walt Disney Studios Home Entertainment UK, and Sweeny Todd and 300 from Warner Home Video. The bundle is available with three Samsung BD players: the BD-C5300, BD-C8200 and BD-C8500. The latter two both include Hard Disk Drives and free-to-air HD TV compatible digital tuners.

For more details, head over to the BVA for the full announcement.

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