Avatar smashes another record

[tweetmeme source= “blurayreporter” only_single=false]

The Avatar juggernaut rumbles on with confirmation from Twentieth Century Fox Home Entertainment (TCFHE) that the film has become the biggest selling Blu-ray title ever in the UK.

In the two weeks since launch, 505,057 copies of Avatar on Blu-ray Disc have been sold – beating the all-time Blu-ray Disc record of 490,633 held by The Dark Knight and breaking the half a million milestone.

“Blu-ray is the ultimate way for fans to enjoy Avatar at home and experience Pandora in all its awe-inspiring clarity in high definition” commented Steven Leighton, SVP Northern Europe and Asia Pacific for TCFHE.  “It’s no surprise that viewers are choosing to own Avatar on Blu-ray and with 22.2% of our overall sales to date this clearly demonstrates that UK consumers are embracing Blu-ray as the format of choice.”

HeyUGuys has the full press release.

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