Blu-ray awareness increasing in Germany

The perception that Blu-ray is the new standard in home entertainment is spreading, with a new German survey finding that 91 per cent of video buyers understand Blu-ray to be the best way to bring high definition pictures to a home cinema.

The survey by GfK demonstrates that awareness of the Blu-ray format has spread beyond technology fans and into the mainstream. In addition, feedback from those who already have a BD player is extremely positive, with 98 per cent either satisfied or very satisfied with the experience. Of this group, 70 per cent want to solely or mainly buy Blu-ray Discs in the future. “The more that consumers know about Blu-ray, the more they cherish it,” said Thilo Röhrig, Chairman of the Blu-ray Group Germany.

To see full details of the research, click here for the press release.

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