The Gadget Show on the BD experience: enough to set your heart racing

Last week, UK TV programme The Gadget Show carried out an interesting experiment to get a better idea of the emotional impact of the Blu-ray experience when compared with DVD.

It took a group of students from Aston University and hooked them up with equipment to monitor any changes in their heart rates. Half of the group then watched a sequence from the BBC’s nature documentary Life on Blu-ray Disc, while the other half watched the same scene on DVD.

As they watched, the team monitored changes in heart rate, with some startling results. The group watching the DVD saw an average increase in heart rate of 26.7%, but the Blu-ray group’s average increased by 39% – which is more than half as much again.

The experiment was a great way to demonstrate the added excitement and immersion that Blu-ray Discs can deliver. If you’d like to see it for yourself, click here to watch the segment online.

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