Danny Wallace Fronts Sony Pictures UK Blu-ray Campaign

Sony Pictures has commissioned British comedian, author and columnist Danny Wallace to front its latest online Blu-ray Disc promotion in the UK. The video, embedded below, continues the themes of the BVA’s ‘What are you waiting for?’ campaign from the end of last year, highlighting again that an HDTV only really comes to life when you have a Blu-ray player plugged in.

Danny talks through the benefits of Blu-ray’s sound and picture quality, along with additional features including BD-Live applications like MovieIQ and Cinechat.  Danny also reiterates the easy set up involved and reminds viewers that BD players will also enhance existing DVD collections. All in all, the benefits of using a Blu-ray player with an HDTV are made crystal clear, and as Danny explains, all that is left to do is to… “get stuck in!”

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