Archive for January, 2010

Danny Wallace Fronts Sony Pictures UK Blu-ray Campaign

Sony Pictures has commissioned British comedian, author and columnist Danny Wallace to front its latest online Blu-ray Disc promotion in the UK. The video, embedded below, continues the themes of the BVA’s ‘What are you waiting for?’ campaign from the end of last year, highlighting again that an HDTV only really comes to life when you have a Blu-ray player plugged in.

Danny talks through the benefits of Blu-ray’s sound and picture quality, along with additional features including BD-Live applications like MovieIQ and Cinechat.  Danny also reiterates the easy set up involved and reminds viewers that BD players will also enhance existing DVD collections. All in all, the benefits of using a Blu-ray player with an HDTV are made crystal clear, and as Danny explains, all that is left to do is to… “get stuck in!”

Q4 sales boost for Blu-ray

The Hollywood Reporter is reporting that US sales of Blu-ray Discs increased by 35% in the fourth quarter of 2009, compared to the same period in 2008.

Stats from the Digital Entertainment Group (DEG) show that 38.6 million Blu-ray Discs were shipped, with revenue from sales increasing by 70% and revenue from rentals rising by 48%.

Over the year as a whole, DEG found that total spending on Blu-ray Discs (sales and rentals) reached $1.5 billion.

3D Blu-ray Players invade CES

3D has been the story of this year’s CES, currently taking place in Las Vegas. Following last month’s announcement of the Blu-ray 3D specification, several manufacturers have taken the opportunity to show off their first 3D Blu-ray Disc players.

Sony’s new range includes the 3D enabled BDP-S770. The new range has been designed to grab the attention before they are even switched on, using a minimalist ‘Monolithic’ design concept that extends across Sony’s other homes entertainment products to be launched this year. Other new features in the range include BRAVIA Internet Video, which allows the players to access online video content from sites such as YouTube. In a separate announcement, Sony confirmed that all PS3s will become 3D enabled through a forthcoming firmware update. Pocket-Lint has further information on Sony’s news here.

New BDA member Toshiba revealed three new players, with the flagship BDX3000 providing 3D support. All three players have Ethernet and USB ports and BD Live access, as well as online access to additional content services like Netflix, VUDU, Cinema Now and Pandora. Pocket-Lint has a full report here.

Samsung’s 3D player, the BD-C6900, also made its debut. It carries support for Samsung Apps and the company’s Internet@TV service, which will provide content from services like Netflix, Pandora, Vudu, Blockbuster, Picasa, and Twitter, with many more to be announced later in the year. CNet has more details here.

Panasonic meanwhile is building 3D into a whole array of new devices and services, including camcorders and dedicated TV channels. It’s 3D Blu-ray player, the PP-BDT350, was launched with the aid of Avatar producer Jon Landau, who spoke at length on the potential of 3D entertainment in the home. More details from CNet can be found here.

LG announced plans to release a 3D player later in the year, but gave no further details. It did however show off the BD 590, a BD player with a huge 250Gb hard drive to store content on. TechDigest has a full report on the LG press conference here.

Stay tuned for further information on 3D players over the coming months.


Blu-ray Disc Reporter


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