Germany embraces Blu-ray

As was noted in last month’s Futuresource report, the German Blu-ray Disc market is among the strongest in Europe.

The Futuresource statistics have been backed up by market insight from the GfK Consumer Panel, which found that sales in the first three quarters were quadruple that of the same period in 2008. Part of that growth can be attributed to the wide range of BD players (now over 150 models) on the market.

With the Christmas period now underway, sales are predicted to rise further as retailers continue to push the format and prices of both players and discs fall. Festive promotions, including ones like this from supermarket chain ALDI, are increasingly offering Profile 2.0 players at prices close to €100, with many discs available for less than €15.

With HD TV broadcasts also set to increase in Germany in 2010, the success of high definition in the country looks assured.

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