Archive for November, 2009



New demo disc shows full potential of Blu-ray Disc

A new demo disc showcasing all aspects of Blu-ray Disc has made its way across Europe. The disc consists of a five-minute promotional trailer extolling all the virtues of BD, including comparisons of the video and audio quality with DVD, examples of interactive BD-Live content and information on how Blu-ray technology works.

The video is illustrated with scenes from some of this year’s most anticipated BD releases, including Transformers: Revenge of the Fallen, Star Trek, Harry Potter & the Half-Blood Prince, Fast & Furious, Public Enemies, The Hangover and Up. The message is clear: without Blu-ray Disc, your HDTV is just a TV.

The video, available to view below (make sure you click HD!), is an important promotional asset that is available to retailers and all BDA member and contributor companies to host on their websites and for use in store.

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An early look at Terminator Salvation on BD

Terminator SalvationOne of 2009’s biggest blockbuster movies was undoubtedly Terminator Salvation. In advance of its BD release at the end of November, the UK’s Home Cinema Choice has an exclusive preview of the disc and its bonus content.

Fans will be pleased to know that both the Theatrical Cut and Extended Version of the film are included on the disc. HCC reports that picture and audio quality is excellent, suggesting that Terminator Salvation may become a favourite disc for showing off your home cinema set-up.

Moving on to additional content, one highlight is the Maximum Movie Mode, where director McG appears on screen to present an incredibly in-depth look at the creation of the film. This feature first appeared on the US release of Watchmen and looks set to become one of BD’s most anticipated special features. There’s also a large selection of featurettes that look at a specific scene or effect from the film, and a Terminator Mythology section to help fans decipher the series’ complex timeline. BD-Live features movieIQ and Cinechat complete the package.

Terminator Salvation is released on Blu-ray Disc in the UK on November 23. Head over to Home Cinema Choice to read the full preview.

Prague Film Festival boosts Czech awareness of Blu-ray Disc

Audience at BD-live

Following the success of the Milan event, the Blu-ray Disc Association arrived in Prague on the 14th October for the next BD film festival.

Designed to increase awareness of the BD format in the Czech Republic, the festival was hosted by Pavel Borowiec, Chairman of the Czech BD forum and Niels Leibbrandt, Chairman of the EU BDA Promotions Committee. On the first day, press interviews were followed by an exclusive pre-release screening of Snow White & The Seven Dwarfs (the first Disney BD to be released in the region).

ExhibitThe following day, over 120 attendees made up of studio representatives, retailers and the press listened to presentations on Blu-ray Disc’s current market position, Czech distribution strategy and BD-Live. BD titles including Terminator Salvation, Mission Impossible 3, X-Men, Gladiator and Angels & Demons were also used to demonstrate Dolby TrueHD, BD-Live and the benefits of HD projection. You can view the festival’s programme here.

Idnes.cz, one of the most popular Czech online publications, attended the festival and wrote up a comprehensive interview with Niels on all aspects of Blu-ray Disc. Further coverage of the festival is expected in other print media before the end of the year.

Pavel presentsReg Desk

Blu-ray Disc Film Festival wows Milan

Popcorn PopcornLast  month the Blu-ray Disc Association arrived in Milan for its Italian film festival. The event was a huge success, attracting over 50 journalists and 1,000 members of the public over four days.

Hosted by Stefano Scauri, President of the Italian Blu-ray Disc promotion group, the festival featured an impressive walled display of HDTVs and BD players, each screening a variety of BD content with product experts on hand to answer questions.

REceptionistsJournalists attending the festival’s press day included representatives from CNBC TV, Repubblica.it and Corriere Magazine. They were treated to screenings of several Blu-ray Discs, including Angels & Demons and The Bourne Supremacy, and interviews with Stefano and the rest of the Italian promotions team.

As a result the festival enjoyed widespread media coverage – including articles in Repubblica.it and Corriere.it, and video coverage on Condé Nast website MenStyle.it.

TV Interview


Blu-ray Disc Reporter

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