New demo disc shows full potential of Blu-ray Disc

A new demo disc showcasing all aspects of Blu-ray Disc has made its way across Europe. The disc consists of a five-minute promotional trailer extolling all the virtues of BD, including comparisons of the video and audio quality with DVD, examples of interactive BD-Live content and information on how Blu-ray technology works.

The video is illustrated with scenes from some of this year’s most anticipated BD releases, including Transformers: Revenge of the Fallen, Star Trek, Harry Potter & the Half-Blood Prince, Fast & Furious, Public Enemies, The Hangover and Up. The message is clear: without Blu-ray Disc, your HDTV is just a TV.

The video, available to view below (make sure you click HD!), is an important promotional asset that is available to retailers and all BDA member and contributor companies to host on their websites and for use in store.

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