Archive for September, 2009

Blu-ray Disc press summit at the ‘35th Festival Du Cinéma Américain’ in Deauville

On 10th September, Blu-ray Partners France, the national Blu-ray Disc promotion group held its Blu-ray Disc press summit at the Deauville American Film Festival. The event was the first in a series of BD Film Festivals organised across Europe, which are also due to take place in Milan, Prague, Stockholm and Brussels during the Autumn.

A two-hour press briefing was attended by over 40 senior media contacts and BD Partner France members. The event was opened by Jean-Pierre Jeunet, chairman of this year’s festival jury and director of films such as Amelie Poulain, Delicatessen and Alien Resurrection.

Arnaud Brunet, general Secretary of Blu-ray Partners France, presented the latest market developments, which include an increase of over 300% in Blu-ray movie sales. Of the top 25 performing movies in France, Blu-ray titles now enjoy an average market share of 14% compared to DVD. You can view his presentation here.

Daniel-Georges Levi, President of Walt Disney Studios Home Entertainment France and President Blu-ray Partners France, commented: “I am excited by the accelerating market acceptance of the Blu-ray format in France and expect Blu-ray to be one of the most sought after gifts during this year’s Christmas season.”

The press summit included a visit to the specially designed Blu-ray booth, where BD experts were on hand to demonstrate and discuss the latest players and discs. The evening concluded with a walk down the red carpet, a ceremony in tribute to actress Robin Wright-Penn and a premiere screening of her latest film.

The event was an excellent opportunity to get an inside view of the Blu-ray Disc market, and feedback from the press that attended was very positive.

The dates of the upcoming Blu-ray Disc Film Festivals are:

  • 7-10th October:  Milan, Italy
  • 15-17th October:  Prague, Czech
  • 29 October:  Brussels, Belgium
  • 19-20th November:  Stockholm, Sweden
  • 24-25th November: Copenhagen, Denmark
  • 24-25th November: Oslo, Norway

Please contact bda@brands2life.com to receive more information on how to register for these national press events.

Here are a few photos taken at the Deauville event:

Toshiba reveals first Blu-ray Disc Player

Toshiba BD

Only a few weeks after announcing its support for the Blu-ray Disc format, Toshiba has revealed its first standalone BD player.

The BDX2000 provides Full HD 1080p digital output, BD-Live support (via Ethernet connection), AVCHD Playback and support for Dolby True HD and DTS-HD audio formats.

The BDX2000 is expected to be available in November. You can read the press release here.

Medion includes Blu-ray in new all-in-one PC

At this year’s IFA, Medion showed off The Touch, an all-in-one device that includes PC, Blu-ray Disc player, TV, audio system and 24-inch multi-touch screen.

Pocket-Lint reports that The Touch (or Medion X9613) contains an Intel CoreTM2 Quad processor Q9000, NVIDIA GeForce GT240M graphics card, a 1TB hard drive capacity and 4 GB of DDR3 RAM, alongside Dolby Home Theater V3-certified sound, a subwoofer, radio remote control, wireless keyboard and a two-megapixel webcam.

Medion Touch

New BD players from LG

LG demonstrated several new BD players at IFA, including the BD390, its first Blu-ray player with advanced DLNA (Digital Living Network Alliance) and integrated Wi-Fi, and the HLB54S, a super slim Blu-ray Soundbar with wireless subwoofer.

The BD390’s Wi-Fi and DLNA technology means that it can access shared media, such as home movies or music, from other connected devices, and its built-in 1GB memory allows easy and smooth running of this personalised BD-Live content. The full press release can be read here.

Meanwhile the HLB54S Soundbar also includes Wi-Fi and DNLA, but also features audio technology developed in conjunction with audio expert Mr Mark Levinson to deliver superior quality sound. The player boasts 430W of sound through the integrated speaker and wireless subwoofer, as well as a dock for iPods or iPhones. The full press release can be read here.

The BD390 should be available later this month, with the HLB54S following in November.

Fujitsu adds Blu-ray to new ESPRIMO mini PC

Blu-ray news from IFA continues with the announcement of Fujitsu’s ESPRIMO Q1500, a new, powerful and exclusively designed mini PC suitable for the living room or office.

The fully-equipped PC stands only five centimetres tall but packs in a Blu-ray Disc reader, 2.8GHz Intel Core 2 Duo T9600 processor, a 320GB Western Digital hard disk and 4GB of DDR2 RAM. It also includes an HDMI output for connecting to a television.

Niels Keunecke, Senior Director PCs & Displays at Fujitsu Technology Solutions, said:

“The Fujitsu ESPRIMO Q1500 is a very attractive mini PC for our customers. It combines state-of-the-art technology with an exclusive design. Thus, the ESPRIMO Q1500 is an excellent choice for lifestyle-oriented users looking for a powerful device processing their multimedia applications. We did not compromise on the environmental sustainability of these products and optimized their energy efficiency. As a consequence, the ESPRIMO Q1500 is one of the most energy-efficient products in our portfolio saving the environment and your money.”

More details on the Q1500 can be found here.

British Video Association launches £1 million Blu-ray marketing campaign

BVAThe British Video Association (BVA) has announced that it is set to launch a £1 million through-the-line marketing campaign to raise awareness of the benefits of the Blu-ray format and the new BD releases taking place in the run-up to Christmas.

The campaign, launched by the BVA on behalf of Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures (UK) Ltd., Walt Disney Studios Home Entertainment UK and Warner Home Video, will be spearheaded by TV advertising across all major UK channels throughout November and December, reaching an audience of over 40 million individuals.

The advertising will be supported by strategic public relations activity to boost consumer understanding and demand for the BD format, and a revamp of the Blu-ray Revolution website.

Full details on the campaign, which coincides with the release of several key BD titles for the Christmas period, can be found here.

CyberLink releases PowerDirector8

CyberLink has launched the latest edition of its PowerDirector software, promising the “perfect balance between easy consumer-level usability and powerful pro-like technology.”

The PowerDirector 8 package includes the ability to author HD or upscaled SD content to Blu-ray Discs.

PowerDirector8

The full press release can be read at the CyberLink website, and a copy of the datasheet here.


Blu-ray Disc Reporter


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