Archive for March, 2009

Blu-ray sales beyond the Ordinar-E

Not content with scooping the Oscar for Best Animated Feature, Wall-E, the loveable cleaning machine has also soared into the record books as the fastest selling animated Blu-ray Disc of all time.

Figures released today show that despite taking less at the box office, ten per cent more copies of Wall-E have been sold on Blu-ray Disc than Mamma Mia, the biggest selling DVD of all time.

With Blu-ray Discs accounting for more than one in ten of Disney’s Wall-E sales, the upward shift in Blu-ray’s popularity is only too evident. Certainly the pace with which consumers are adopting Blu-ray is accelerating and family movie purchases are a major drive of this. For example, recent research found that sales of Blu-ray Discs in Britain are predicted to exceed 15m in 2009 and are growing at a rate of over 300 per cent.

Consumers to buy 100 million Blu-ray Discs this year despite declining economy

Despite an economic recession, consumers in the United States, Western Europe and Japan are on track to buy more than 100 million Blu-ray Discs this year, according to new research from UK-based Futuresource Consulting. According to the research firm, in the United States last year, 24 million BD discs were sold by video retailers, an increase of 320 percent from the prior year. That explosive growth will carry forward this year with forecasted BD sales reaching more than 80 million discs.

Ironically, as the economy declines, consumers will seek out more affordable alternatives to vacations and out-of-home entertainment, said Futuresource Consulting spokesperson Andy Watson. “The whole idea of a ‘staycation’ where consumers stay home and surround themselves with consumer electronics and entertainment will contribute to BD growth,” he said.

In Europe, Blu-ray Disc uptake is still in the early adopter phase with consumer video retail sales expected to reach 9 million units this year. In the UK, BD sales are their highest in Western Europe with sales of 3.5 million last year, more than 40 percent of all Blu-ray Disc sales for the region.

Blu-ray Disc Reporter

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