What is Blu-ray?

When the CD was introduced in the early ’80s, it meant an enormous leap from traditional media. Not only did it offer a significant improvement in audio quality, its primary application, but its 650 MB storage capacity also meant a giant leap in data storage and retrieval. For the first time, there was a universal standard for pre-recorded, recordable and rewritable media, offering the best quality and features consumers could wish for themselves, at very low costs.

Although the CD was a very useful medium for the recording and distribution of audio and some modest data applications, demand for a new medium offering higher storage capacities rose in the ’90s. These demands led to the evolution of the DVD specification and a 5-10 x increase in capacity. This enabled high quality, standard definition video distribution and recording. Furthermore, the increased capacity accommodated more demanding data applications. At the same time, the DVD spec used the same form factor as the CD, allowing for seamless migration to the next generation format and offering full backwards compatibility.

Now, in the next millennium, high definition video demands a new solution. History proved that a significant 5-10 x increase in storage capacity and the ability to play previous generation formats are key elements for a new format to succeed. This new format has arrived with the advent of Blu-ray Disc, the only format that offers a considerable increase in storage capacity with its 25 to 50 GB data capacity. This allows for the next big application of optical media: the distribution and recording of high definition video in the highest possible quality. In fact, no other format can offer the data capacity of Blu-ray Disc, and no other format will allow for the same high video quality and interactive features to create the ultimate user experience. As with DVD, the Blu-ray Disc format is based on the same, bare disc physical form factor, allowing for compatibility with CD and DVD.